The Xero Press Blog

Comfort Redefined: Xero Shoes Launches Trendsetting New Styles Spring/Summer Collection Features Outdoor and Casual Lifestyle Shoes, Boots and Sandals Broomfield, CO (March 13, 2024) – Xero Shoes, a trailblazer in barefoot footwear, announces the launch of the Spring/Summer ‘24 collection focusing on comfort and foot-first design. While high-end brands are now designing luxury, low-profile footwear to fit the trend of minimalist sneakers, approach shoes, and flat sandals, Xero Shoes remains the same, affordable style.   “As footwear professionals, we understand the significance of innovation, comfort, and functionality, said Michael Pao, Chief Product Officer. “The rise in barefoot interest is more than just a fashion statement; it's a testament to the consumer's evolving interest in well-being and foot health, and Xero Shoes fulfills the need for comfortable, versatile footwear.” Xero Shoes newest styles focus on key design elements:  Comfortable, wider, foot-shaped toe boxes and flexible, zero-drop sole. A balance of protection and ground feel, supporting natural movement and foot freedom. From casual outings to active pursuits, the versatile new collection seamlessly transitions between various activities without compromising style. Introducing Xero Shoes Spring 2024 Lineup: HFS II (€140.00) – The HFS II running shoes feature a versatile, two-part tire tread-inspired outsole that increases traction and performance. Great for running on dirt or gravel trails. Scrambler Mid II WP (€210.00) – An ultralight, PFAS-free hiking boot designed with eVent® BIO technology provides hikers comfort and breathability in wet conditions. Combined with the Michelin fiberlite technology in the sole, this hiking boot is extremely lightweight, flexible, and grippy for rugged terrain.  Scrambler Mid II (€180.00) – An update to Xero Shoes’ top-of-the-line ultralight hiking boot designed with upgraded abrasion-resistant, breathable upper and welded sidewall. Combined with the Michelin fiberlite technology in the sole, this hiking boot is extremely lightweight, flexible, and grippy for rugged terrain.  Ridgeway Mesh Low (€150.00) – A multi-purpose hiking shoe designed with breathable mesh and a “nature-inspired” flecked rubber outsole that is grippy enough for performance but stylish for city streets. Hiking sneakers and approach shoes are a “slow-rise” trend, according to the trend forecasting platform WGSN, to appeal to consumers’ appreciation for outdoor recreation.  H-Trail (€90.00) – Xero Shoes’ authentic roots started with sandals, and the H-Trail sandal offers a sport sandal design that’s also stylish. The sandal features fully adjustable lacing and a thin foam layer and offers the perfect balance of sensory feedback and protection. Kona (€90.00) – A casual minimalist moccasin designed with lightweight, breathable cotton. The barefoot design of Xero Shoes features a wider toe box and a flexible sole, providing a comfortable and beach-like feel even in the heart of the city. Dillon Canvas Slip-on (€90.00) – Convenient to slip on or off, the Dillon Canvas Slip-on is an easy-to-wear travel-friendly shoe. A durable and soft cotton canvas upper feels good on feet for walking, errands, travel, and everything in between.  Find Xero Shoes' newest styles on XeroShoes.eu/spring24sale. ### ABOUT XERO SHOES Xero Shoes is one of the leading natural movement footwear brands with 50-plus casual and performance shoes, boots, and sandals. Co-Founders, husband and wife Steven Sashen and Lena Phoenix, founded the brand in 2009 with a DIY sandal-making kit and has grown to almost $50 Million net revenue. Xero Shoes are inspired by barefoot walking and allow your feet to function naturally while providing protection and style. The brand's goal is to offer comfortable and natural footwear, enabling people to "Live Life Feet First". Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia.  www.xeroshoes.eu 

Xero Shoes Partners with Team Novo Nordisk through 2024 Barefoot-inspired Footwear Benefits both Athletes and Staff (Atlanta, GA) August 8, 2023 –  The world’s first all-diabetes professional cycling team, Team Novo Nordisk, has partnered with Xero Shoes as their official off-bike footwear. Cyclists wear rigid sport-specific shoes while riding, but off the bike comfortable footwear that allows for a natural range of motion in the feet and toes could benefit riders. For example, according to Dr. Sarah Ridge’s research, walking in minimalist shoes has been shown to build foot strength as much as doing an 8-week foot strengthening exercise program. Xero Shoes’ wider, foot-shaped toe boxes and flexible soles could help with active recovery, whether that’s for riders after a day of training or racing, or for their support staff who are on their feet all day. “We’re extremely pleased to be working with Xero Shoes,” said CEO and Co-Founder of Team Novo Nordisk, Phil Southerland. “Xero Shoes are an up-and-coming American brand and with their ethos and the thought that goes into their whole design and manufacturing process, it’s a perfect partnership for Team Novo Nordisk.” "We're thrilled to help Team Novo Nordisk not only perform better on their bikes by integrating our footwear into their lives but also to spread their inspiring message of resilience and determination," says Xero Shoes CEO, Steven Sashen. Adds Southerland, “It’s important for us as a team to work together with partners who share our goal not only to inspire, educate and empower but also to stay true to the natural aspects of performance and we feel that Xero Shoes will be a great fit for us.” With a shared commitment to promoting health, wellness, and athletic achievement, Xero Shoes and Team Novo Nordisk aim to redefine what is possible. ### ABOUT XERO SHOES Xero Shoes was founded in 2009 on the floor of a corner of a spare bedroom by husband and wife co-founders Steven Sashen and Lena Phoenix, offering a simple “DIY sandal making kit”. Today the company offers a complete line of 39 casual and performance shoes, boots, and sandals. Xero Shoes has customers ranging in age from 2-92 in 97 countries who wear their shoes for every occasion and activity. Xero Shoes’ barefoot-inspired designs let your feet function the way nature intended while giving you the protection and style you’re looking for. The company’s mission: Providing the comfort and benefits of natural movement footwear so people can “Live Life Feet First”.    ABOUT TEAM NOVO NORDISK Team Novo Nordisk is a global all-diabetes sports team of cyclists spearheaded by the world’s first all-diabetes professional cycling team. In 2012, Phil Southerland, co-founder and CEO of the team, and global healthcare company Novo Nordisk came together to create Team Novo Nordisk, based on a shared vision to inspire, educate, and empower people around the world affected by diabetes and promote a healthy and active lifestyle. For more information, visit www.teamnovonordisk.com.

Broomfield, CO (October 18, 2022) – Xero Shoes, a leading provider of natural movement footwear, welcomes John Wadley as the VP of Product Development. He comes to Xero Shoes from VF Corp.’s Altra brand, where he was Director of Product Innovation and Sustainability.  Wadley will lead Xero Shoes’ product development staff, liaising with Product Design, Product Management and Operational counterparts to continue innovating the brand’s growing line of barefoot-inspired footwear. He brings extensive knowledge and experience in performance running, trail running, and hiking shoe construction,  which will build on Xero Shoes’ mission of providing life-changing footwear based on “foot first” designs. “Xero Shoes is growing at an impressive rate, and I’m excited to inject fresh, innovative ideas and solutions to capture new and retain existing customers who love natural movement,” says Wadley. “The brand has so much potential and I’m looking forward to using my expertise in product development and innovation to elevate their classic and new footwear styles.” Prior to Xero Shoes, Wadley played an instrumental role in fueling Altra’s hyper growth over the past 10 years, in roles as Senior Footwear Developer, and during the brand’s new ownership under VF Corp. as Director of Product Development, and most recently his aforementioned role as Director of Product.  “We’re excited to welcome John to Xero Shoes where he will be a great addition to the Product Creation team,” says Dennis Driscoll, Chief Product Officer. “He brings a ‘can do’ spirit and has experience successfully navigating the type of rapid growth Xero Shoes has been experiencing.”   ###   About Xero Shoes Founded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is to help people experience the comfort and benefits of barefoot-inspired footwear that lets them move naturally and “Live Life Feet First”. Co-founder and CEO, Steven Sashen, started Xero Shoes after discovering that running barefoot solved years of running injuries, but that being actually barefoot wasn't ideal in many situations. Xero Shoes launched in December 2009, in the EU in November 202. The brand features a complete line of casual and performance shoes, boots, and sandals that customers ages 2-92 in 97 countries wear for almost any imaginable occasion and activity. Sashen, along with co-founder and President, Lena Phoenix, appeared on ABC's hit reality-business show, Shark Tank, where they turned down a $400,000 offer from Kevin "Mr. Wonderful" O'Leary.   Media Contact: Alexa Lampasona PR & Communications Manager alexa@xeroshoes.com