Why We Exist

Our co-founder, Lena Phoenix, likes to say, “There is NO reason to start another shoe company… unless your products change people’s lives.” And if you read the reviews of our shoes and sandals, you’ll hear a lot of people saying just that, even if what was life-changing for them is as simple as finding shoes […]

How is Speed Force different from the Prio?

The Prio is our all-around, do anything shoe. It’s been our best-seller since it came out. It’s got more durable upper materials and offers a bit more protection. For people who don’t want as much barefoot feel as the Speed Force gives, the Prio is the perfect solution.

What can I do in the Speed Force?

We designed the Speed Force to be a racing shoe. Our lightest, most minimalist, closest-to-barefoot shoe. What we’ve found, though, is people are wearing it for WAY more than that. Road running, light trail running, walking, hiking, working out, CrossFit, slacklining… it’s up to you. Once you get them on, I’m sure you’ll do things […]

If my child outgrows these, then what?

We know that children have a habit of growing. We’ve created a Facebook group where you can find other “Prio parents” with who you can trade/swap/sell/buy. Click Here to see it (opens a new tab in your browser) Note: We don’t manage the FB group. The participants in the group are responsible for managing all […]

How do I pick the right size?

The Kids Prio is “true to size,” so select the typical size for your child. Now, that said, sizing is not a science, there’s a lot of personal preference involved… Three people with identical feet will have three opinions about how the same shoe fits 😉 If the size you get doesn’t fit, take advantage […]

How do the straps work in the Prio?

All the straps — the heel and instep — are adjustable for a secure, comfy fit. To use the instep straps, simply tighten or loosen them with the tension of the lace that goes through them. For the heel strap, it’s best to adjust it by gently sliding it through the “wing” in the sole […]